by Urko Cantalapiedra, Chief Commercial and Marketing Officer at VELTIUM
In recent years we have witnessed the enormous evolution of electromobility, especially in the technological area, leaving a certain gap in the user experience, as is otherwise normal. The recent changes resulting from the implementation of AFIR regulations, in particular regarding payment methods in public charging, represent a milestone and trend change in this trajectory. These changes not only reflect consumer needs, but also set a new standard in user experience.
Accessibility, transparency and innovation
At VELTIUM, we have always advocated accessibility and convenience, and the ability to charge without the need for subscriptions or complex contracts is a step towards the democratization of electric vehicle charging. The increased ability to make ad hoc payments at charging stations is a development that we enthusiastically welcome, especially when it comes to making cross-border journeys or journeys outside of those we make in our usual routines.
Clarity in the pricing structure is essential for consumer confidence. Regulatory changes requiring greater transparency and non-discriminatory pricing are perfectly in line with our philosophy. We believe that every user deserves to know exactly what they are paying for, with no surprises or hidden costs.
Mandatory electronic payments and the option of online payments are aspects that VELTIUM has already integrated into its public freight solutions. These regulatory changes validate our current direction and drive the entire industry towards innovation and modernization.
The AFIR regulation pushes us all to think about how our charging solutions can contribute to a more efficient and sustainable power grid. We are committed to developing technologies that benefit our customers while supporting the global energy transition.
Making the need an experience
The changes in AFIR regulations are a reflection of an evolving industry and a society that demands smarter, more accessible and fairer solutions. At VELTIUM, we welcome these changes with open arms and see them as an opportunity to continue leading the way to a greener, more connected future. Electric vehicle charging is no longer just a necessity, but an experience to be enjoyed by all.